Blue Apron and Bravo Media Partner to Bring Fans a “Top Chef” Cooking Experience at Home

Blue Apron today announced it is partnering with Bravo Media to give Top Chef fans across the country the unique opportunity to cook the winning dish they have just seen prepared on the series premiere. In Blue Apron’s first ever media partnership, it is collaborating with Bravo to bring viewers a taste of the Emmy and James Beard Award-winning culinary competition series Top Chef at home.

Fans can sign-up to receive a version of the winning recipe by visiting www.blueapron.com/topchef immediately after the season premiere debuts on Bravo on October 15 at 10pm ET/PT. Blue Apron will deliver the Top Chef winning recipe, including all the fresh, perfectly-portioned ingredients and step-by-step instructions needed to prepare it, directly to fans’ doors the week of October 27, 2014.

Soy Caramelized Pork-3734

“Blue Apron celebrates lifelong learning in the kitchen, and each week our home chefs explore new recipes, new ingredients and new cooking techniques with our service,” said Matt Salzberg, CEO and co-founder of Blue Apron. “This partnership with Bravo allows Blue Apron to bring fans of the show an exciting home cooking experience, delivering them not only the recipe, but also the ingredients needed to cook like a Top Chef.”

Returning to the judges table for Top Chef’s new season in Boston are head judge Tom Colicchio, judges Gail Simmons, Hugh Acheson and host Padma Lakshmi. For the first time ever, a Top Chef winner is joining the judging panel as Richard Blais (Top Chef All-Stars winner) makes his debut as a recurring judge offering the cheftestants guidance from a chef and a former competitor’s point of view. For a sneak peak at season 12, visit http://www.bravotv.com/top-chef/season-12/videos/top-chef-goes-to-boston.

“Top Chef viewers are passionate about both the show and food as a lifestyle, so it is important to us to give them opportunities to get a taste of the series for themselves,” said Maria DeLuca, SVP of Consumer and Trade Marketing for Bravo. “This partnership with Blue Apron is a creative and interactive way for us to not only do this, but also give our fans a step-by-step look at how to cook a winning dish for themselves at home.”

In addition to receiving the winning Top Chef recipe and fresh, pre-portioned ingredients, fans can visit the Blue Apron Facebook page to cook the dish together on October 29. Participants will learn behind-the-scenes kitchen tips and tricks for cooking the winning recipe and can ask the Blue Apron team questions in real-time, across social media using #BALive.  Customers are also invited to snap and share their own Top Chef masterpieces using #BAtopchef to be entered to win a prize package of home cooking essentials from Blue Apron and Top Chef.

The partnership will be promoted on-air on Bravo and on both Blue Apron and Bravo’s social and digital platforms. For more information about Blue Apron, or to sign up to receive this limited-edition recipe, visit www.blueapron.com/topchef, starting October 15, 2014.

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