Happy New Year from Blue Apron’s CEO

To our community of home cooks,

In 2021, one thing was clear—it’s important to put our physical and mental wellbeing front and center, as often as we can.

At Blue Apron, we believe that cooking at home does more than just nourish your body. Time in the kitchen can help you unwind, save money,* connect with family and friends, and learn new skills. We hope that by cooking with us, you were able to find small moments of reprieve when you needed it and big moments of accomplishment in creating a delicious meal.  

This year, we will continue to focus on bringing you a wide variety of meal options to give you the flexibility to make choices that better fit your needs. We’re also committed to continuing to offer simpler options that don’t lose any of the flavor we are known for.

Starting this month, you’ll see more Wellness options on the menu than ever before. These recipes feature nutritionally dense ingredients like vegetables, whole grains, fresh fruit, and lean proteins, along with cooking techniques that allow you to stretch your wellness goals—from learning new skills, to balancing active and passive cooking—all without sacrificing flavor or creativity in the kitchen.

We continue to deliver a robust weekly menu to you, all with the quality of ingredients you have come to expect from us. We are committed to responsibly sourcing fresh, high-quality, and wholesome seasonal ingredients. With approximately 70% of our ingredients directly sourced from our suppliers, we work to ensure we only include the best ingredients at the best value in your box.

Happy New Year to you and your loved ones, and thank you for cooking with Blue Apron.

Linda

Linda Findley, President and CEO, Blue Apron

* Compared to eating out