Because Cooking Matters.

We know you like to cook—but in 2019 (nearly 2020!), it’s hard to find the time and energy. Today, we say: Let’s make a change. Let’s make time to cook. 

Why? Because cooking isn’t just about filling your belly, it’s about filling your soul. It’s where science meets art. It’s creating and sharing that delicious meal with family and friends. It’s forming bonds over secret recipes and holiday traditions. It’s an evening so transporting—so full of laughter and good food—that everyone leaves their phones in the other room.

So we humbly ask you to cook. Once a week. Once a month. Whatever your busy life can handle. And if you pledge to do your part, we’ll do ours: For each public pledge to #CookMore made on Instagram, Facebook, or Twitter, we’ll donate $1 to Feeding America®, the nation’s largest organization dedicated to fighting domestic hunger through a network of food banks, up to $100,000. Each dollar helps provide at least 10 meals to communities across the country.

In return, we promise to help make it easier for you to cook and enjoy great meals. So whether the ingredients are delivered to your door in a Blue Apron box, or not: Make a pledge to cook more.