To our community of home cooks,
Blue Apron is celebrating its 10 year anniversary, and this year is important to us and to you for a variety of reasons. Between gas prices, food inflation, and a volatile economic environment—bringing value, wellness, and human connection to people all over the country is more important than ever.
Throughout the past decade, we built a network where we source approximately 80% of what goes in the box directly from producers and farms, which in turn, allows us to bring quality ingredients to home cooks everywhere. Over the years, we have grown and scaled that network to play an even more important function today—bringing you value during a time where value is hard to find.
With our direct sourcing model, we are able to offer those quality ingredients at competitive pricing. We do so without compromising on quality of ingredients and still adhere to our animal welfare standards: no added hormones, no subtherapeutic antibiotics, seafood we seek to source sustainably, and quality produce, while keeping our pricing below the inflationary standard. In fact, we have even compared the prices of ingredients in select recipes to ingredients of similar quality in grocery stores across the US markets, and we offered lower cost.*
But cost isn’t the only benefit. Since our founding, we’ve worked to operate our business in a way that mitigates our impact on the world around us. We’ve limited our food and packaging waste, both within our operations and in your homes. And this year, we became a carbon-neutral company, offsetting estimated upstream and downstream emissions that range from sourcing, packaging, and transporting our products. Now you can confidently cook with us, knowing that we offset the impact of your box on our climate.
And finally, we’ve delivered on these benefits, while growing our product selection. Today, we have over 60 menu options for you to choose from each week, including easy breakfast and lunch meals to help you eat well throughout the day to Premium dishes to elevate any experience.
These past 10 years have taught us a lot—and many of those lessons came from you. Without your dedication and feedback, we could have never gotten to this place. I want to thank you for every single review you left, every #letsblueapron photo you shared, and for inviting us into your homes for moments both big and small.
All month long, we’ll be celebrating all that we do for the love of food—including sharing all-time top recipes, our favorite customer reviews, and a special first-of-its-kind sweepstakes. Make sure you’re following us on social media to take part in all the fun.
Thank you again for everything—here’s to the next 10 years.
Linda Findley, President and CEO, Blue Apron
*Internal research comparing sample Blue Apron Recipes to comparable groceries in Indiana and New York as well as San Francisco and Cincinnati