Blue Apron Adds Vital Farms Pasture-Raised Eggs to Recipes

We are excited to announce our latest supplier partnership with Vital Farms, a leading producer of pasture-raised eggs. Now, in all Blue Apron recipes that include eggs––such as our Korean Beef Bibimbap and our Marinated Vegetable & Soba Noodle Salad––our customers will enjoy cooking and tasting Certified Humane pasture-raised eggs from Vital Farms, a company with a mission to raise the standard for high-quality ingredients.

VF Red Circle Logo

“We believe everything about a pasture raised egg is different—the taste, flavor, color,” said John Adler, head of culinary, Blue Apron. “We are proud to partner with Vital Farms and transition our entire egg supply to their high-quality and ethically sourced eggs. It’s just a much better experience.”

Pasture-raised eggs are laid by hens that spend their days outside on fresh pastures, not cooped up in small cages or huddled by the thousands in huge barns. In stark contrast to conventional eggs, pasture-raised hens live happy, healthy lives as close to nature as possible for domesticated animals. These pasture-raised eggs taste and look great. The hens benefit from good quality care, and customers benefit from a great tasting product.

The Vital Farms difference:

  • Clean Eating: Vital Farms girls enjoy fresh pastures free of herbicides and pesticides, with all the critters in the grass they can find. A supplemental feed provides the basics, but nature provides the goodness!
  • Fresh air + sunshine: Every one of Vital Farms’ small family farms is located in the ‘pasture belt’ so their lucky ladies can enjoy fresh air and sunshine all year round.
  • Free to Roam: With at least 108 square feet per hen, Vital Farms chickens have plenty of space to satisfy their wanderlust and get to explore the pastures with their best hens.
  • Eat Kind: Vital Farm eggs are all Certified Humane® Pasture-raised, the gold standard for laying hens. Their farms are regularly audited to ensure they maintain these high standards.
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