Blue Apron Partners with J.Crew’s “My Crew Gathers” Campaign
Blue Apron partnered with J.Crew’s “My Crew Gathers” campaign to create a recipe for the perfect night with your crew — cozy clothes and comfort foods. As part of the campaign, J.Crew leveraged their influencer network to create content that showcased Blue Apron wine and marketplace items including our exclusive spice blends and the Blue Apron Cheese Collection with Murray’s Cheese. The partnership launched 11/3 through 11/19 and was amplified through Blue Apron and J.Crew digital and social channels, highlighted by an in-store wine & cheese party held at 16 flagship locations across the country on 11/8.
Photo credit: @jessicasamplegram
J.Crew is offering Blue Apron customers an additional 15% off their purchases through November 19th, and Blue Apron is offering J.Crew customers $25 off each of their first two deliveries.