Blue Apron is updating its pricing structure. If your account has been impacted, you have received a communication to the email address registered with your Blue Apron account.

When will these changes take place?

The changes to our pricing structure will be rolled out to all customers between now and the end of the year. If you haven’t already, you can expect to receive an email providing further details about how these changes will affect you. The notification will be sent out at least two weeks prior to any updates taking effect on your account.

Why are you charging for shipping when you didn’t before?

This past year, we saw costs steadily increase across food, operations, and shipping and distribution. In order to manage these rising costs, and ensure high-quality service, we’ll be charging a flat rate $9.99 shipping charge.

Is anything changing about the way you ship boxes?

We’ve invested in more-effective insulated and sustainable liners, drain-safe gel packs, and more recyclable packaging materials. We’re constantly working to improve and innovate our packaging.

What improvements are you making to customers’ shipping experience?

This additional shipping charge will allow us to continue to invest in our fulfillment center innovations, including our logistics and packaging, and look for ways to better serve you as a customer.

How do I see my new total in my account?

To view your updated pricing, head to your Upcoming page and locate the next order following the price change effective date indicated in the email you received. Click the receipt icon to the right of the ‘Manage Delivery‘ button to view your total for that order. To view the total in our mobile app, click the ‘Payment‘ button below the scheduled delivery date.

Will this change affect my Wine subscription?

Yes, a flat rate $9.99 shipping charge per 6-bottle wine box will be added to our Wine subscriptions. To view your total for a wine order, head to your next scheduled wine order on your Upcoming page. To learn about Blue Apron wine, visit blueapron.com/wine. 

What are the new Blue Apron prices for my weekly subscription plan?

The upcoming Blue Apron prices per box are the following:

Fees associated with additional menu offerings such as Premium, Add-ons, and recipe customization will not change at this time.

What improvements have you made to your product?

Over the past 8 years, we’ve expanded our menu from 6 menu options a week to over 40, while also giving customers the opportunity to receive two meal kit boxes each week. Our menu is larger and more diverse than ever, offering more variety and more ways to tailor meals to you. And it doesn’t end there—we’re always working on new ways to make meal-time special.

Will I be charged shipping for both deliveries if I order two boxes in one week?

Yes, the $9.99 shipping charge is a flat rate applied per box.

Will the shipping fee be applied to my Butcher Bundle?

Yes, the $9.99 shipping charge is a flat rate applied per meal kit boxes, which includes Butcher Bundle.

If you have any more questions about your Blue Apron account, please reach out to contact@blueapron.com.