NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. BY ENTERING, YOU AGREE TO THESE OFFICIAL RULES, WHICH ARE A CONTRACT. PLEASE READ THEM CAREFULLY BEFORE ENTERING. THIS CONTRACT INCLUDES INDEMNITIES FROM YOU AND A LIMITATION OF YOUR RIGHTS AND REMEDIES. THE PROMOTION (DEFINED BELOW) IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM, INC. (TOGETHER WITH ITS AFFILIATES, “INSTAGRAM”).
1. Eligibility: The Blue Apron’s Eighth Birthday Sweepstakes (the “Promotion”) is open only to legal residents of the zip codes in the United States to which Blue Apron delivers its meal subscriptions who are at least eighteen (18) years old (“Entrant(s)”). Employees of Blue Apron, LLC, or any advertising, promotional, or other agencies involved in the creation, development, or administration of the Promotion, and any of its or their direct or indirect parent, subsidiary, and affiliate companies, as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible to participate or win. The Promotion is void wherever prohibited or restricted by law. All federal, state, and local laws and regulations apply. Participation constitutes your full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Promotion. Winning a Prize (as defined below) is contingent upon fulfilling all requirements set forth herein. Entry in the Promotion does not constitute entry into any other promotion, contest, or sweepstakes.
2. Sponsor: Blue Apron, LLC, 28 Liberty St., 28th Floor, New York, NY 10005.
3. Timing: The Promotion begins at 9:00 a.m. Eastern Time on August 28, 2020, and ends on August 30, 2020, at 11:59 p.m. Eastern Time (the “Promotion Period”). Sponsor’s computer shall be the official time-keeping device for the Promotion.
4. How to Enter: During the Promotion Period, you may enter the Sweepstakes by: (1) following @blueapron on Instagram and (2) tagging two friends in the comments of the “BA 8th Birthday Sweepstakes Post” on Instagram. Alternatively, you may enter the Sweepstakes by sending an email with your complete name, telephone number, email address and date of birth in the body of the email, and “Eighth Birthday Sweepstakes” in the subject line of the email to firstname.lastname@example.org, to be received by the end of the Promotion Period. Such alternative entry shall be instead of, rather than in addition to, entry via the Instagram method described above. No purchase is necessary to enter.
Limit: Each Entrant may enter the Promotion only once. Multiple Entrants are not permitted to share the same Instagram account or email address, as applicable. Any attempt by any Entrant to obtain multiple entries will void that Entrant’s additional entries and that Entrant may be disqualified. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected registrations, which will be disqualified. In the event of a dispute as to any entry, the authorized account holder of the Instagram account or email address used to enter will be deemed to be the entrant, but only if that person meets all other eligibility criteria for this Promotion. The “authorized account holder” in the case of an email address, is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The “authorized account holder” in the case of an Instagram account, is the natural person assigned to an Instagram account by Instagram or such other organization responsible for assigning such account. Entrants may be required to show proof of being the authorized Instagram account holder or email address account holder, as applicable, as determined by Sponsor in its sole discretion.
Entrants in the Promotion via the methods described above will be opted-in to receive future marketing communications from Blue Apron, LLC and its parents, subsidiaries, divisions and affiliates. Entrants can opt-out of receiving emails at any time by following the instructions in the emails, and opting-out does not impact the chances of winning.
5. Selection and Verification of Winners: One (1) winner (the “Winner”) will be selected randomly by Sponsor during the Promotion Period, from amongst all eligible entries received during the Promotion Period. Sponsor’s selection of the potential Winner (or alternates if necessary) is final, binding and conclusive on all matters relating to the Promotion. Sponsor reserves the right to not award any prize if, in its sole and absolute discretion, it does not receive a sufficient number of eligible and/or qualified entries. Odds of winning depend on the number of entries received.
Any potential Winner is subject to verification by Sponsor and is not a Winner unless and until that Entrant’s eligibility has been verified and Entrant has been notified that verification is complete.
Receiving a Prize is contingent upon compliance with these Official Rules. A potential Winner will be required to execute certain documents, which may include, without limitation, an affidavit of eligibility, liability release, W-9 and, where imposing such condition is permitted, a publicity release (collectively, “Prize Claim Documents”). If a potential Winner cannot be contacted, does not wish to accept the Prize, or fails to sign and return the Prize Claim Documents within the specified time period, that potential Winner forfeits the Prize and an alternate Winner will be selected by random drawing from among all other eligible Entrants.
6. Prize: Winner shall receive the following: 11-inch Frying Pan (approximate retail value of $100), Stockpot (approximate retail value of $105), Chef’s Knife (approximate retail value of $100), Cutting Board (approximate retail value of $55), Meat Thermometer (approximate retail value of $19), and Spice Blend Set (approximate retail value of $30). All taxes (including without limitation federal, state, and local taxes) on or connected with each Prize, if any, and the reporting consequences thereof, and any other costs, fees, and expenses not explicitly stated herein, if any, are the sole responsibility of each Winner respectively.
Each Prize is awarded “as is” with no warranty or guarantee, either express or implied by Sponsor. No cash equivalent unless required by law, and Prizes are non-transferable. No substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute a Prize for one of equal or greater value if a Prize should become unavailable for any reason.
By participating in the Promotion, you hereby agree to release and hold harmless Instagram, Sponsor and Sponsor’s direct or indirect parents, subsidiaries, affiliates, related entities, suppliers, distributors, advertising/promotion agencies and each such company’s officers, directors, equity holders, employees, contractors, and agents (collectively, the “Released Parties”) from and against any and all losses, liability, illness, injury, claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Promotion or receipt, possession, use or misuse of the Prize.
The Released Parties assume no responsibility for any damage to your, or any other person’s, computer system which is occasioned by participating in the Promotion, or for any computer system, phone line, hardware, software or program malfunctions, or other errors, failures, delayed computer transmissions or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor is not responsible for incomplete, illegible, misdirected, misprinted, late, lost, damaged, stolen, or postage-due submissions or notifications, or for lost, interrupted, inaccessible or unavailable networks, servers, satellites, Internet service providers, websites or other connections, or for miscommunications, failed, jumbled, scrambled, delayed or misdirected computer, telephone or cable transmissions, or for any technical malfunctions, failures, difficulties or other errors of any kind or nature, or for the incorrect or inaccurate capture of information, or the failure to capture any information.
In the event Sponsor is prevented from awarding the Prize or continuing with the Promotion as contemplated herein by any event beyond its control, including, but not limited to, fire, flood, natural or man-made epidemic of health of other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, rule, regulation or order, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control (each a “Force Majeure” event or occurrence), then, subject to any governmental approval which may be required, Sponsor shall have the right to modify, suspend or terminate the Promotion. If the Promotion is terminated before the end of the Promotion Period, Sponsor will (if possible) select the Winner in a random drawing from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. Inclusion in such drawing shall be each Entrant’s sole and exclusive remedy under such circumstances. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with law by duly authorized representatives of Sponsor. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.
8. Publicity: Except where prohibited, participation in the Promotion constitutes Entrant’s consent to Sponsor’s and its agents’ use of Winner’s name, Instagram username, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes worldwide, in perpetuity, in any and all media, manner, and formats now known or hereafter devised, without further payment or consideration.
9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Promotion, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the Prize to a randomly-selected Entrant from among all eligible Entrants up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by any Entrant or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Promotion; (4) technical or human error which may occur in the administration of the Promotion or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Promotion or receipt or use or misuse of the Prize. No more than the stated number of prizes will be awarded.
11. Disputes: Except where prohibited, Entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Southern District of New York or the appropriate New York state court located in the Borough of Manhattan, New York; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.
12. Sweepstakes Results. For Sweepstakes results, send a written request to: with the subject line of “Winners List – Blue Apron’s Eighth Anniversary Sweepstakes” c/o Blue Apron, LLC, 28 Liberty St., New York, NY 10005. Winners List requests must be received by September 11, 2020.