Introducing WW x Blue Apron: Inspiring Healthier Home Cooking
Today, WW and Blue Apron announced WW x Blue Apron, a new partnership that will feature a weekly rotating selection of recipes inspired by the WW Freestyle™ program and available for home delivery. Known for creating incredible meal experiences, the Blue Apron culinary team designed the recipes, which emphasize diverse cuisines, high quality ingredients, and unique flavors, in close collaboration with WW nutrition and wellness experts. The meals will be available for all to order exclusively through Blue Apron’s digital platform beginning December 26.
“This partnership is all about bringing delicious, inspiring meals directly to your home,” said Stacey Mowbray, President of North America at WW. “The recipes – based on WW Freestyle, our most effective and livable program to date – make cooking at home simpler, convenient and enjoyable.”
“The passion, engagement, and enthusiasm of WW members closely mirrors the attributes of our community of home cooks,” said Brad Dickerson, CEO, Blue Apron. “Our new WW Freestyle menu is designed to bring discovery and achievement to the home cooking experience, introducing consumers––including WW members and Blue Apron customers––to ingredients, techniques, and delicious meals that empower them to develop a wellness-inspired home cooking routine.”
Furthering the WW mission to democratize wellness and Blue Apron’s mission to make incredible home cooking accessible, the customized WW Freestyle menu will be an extension of the core Blue Apron meal experience.
With six new meals rotating weekly throughout the year, the menu will feature a variety of two-serving recipes that are also trackable in the WW mobile app. The first six meals available to order are:
Crispy Baked Chicken with Kale, Potatoes and Caper Mayo
Garlic Shrimp and Spanish Style Potatoes with Peppers and Onions
Chipotle Sweet Potato Chili with Avocado and Cotija Cheese
Blackened Pork Chops and Spicy Orange Salsa with Cauliflower and Kale Salad
Za’atar Chicken Bowl with Creamy Mustard Dressing
The WW Freestyle program builds on the highly successful and effective SmartPoints® system by expanding ZeroPoint™ foods from only fruits and vegetables to more than 200 delicious, satisfying foods. WW Freestyle has been proven to help you lose weight, sleep more, and feel happier.1
The WW x Blue Apron partnership will be integrated across multiple touchpoints, including digital, mobile and offline platforms. For more information, please visit www.BlueApron.com/WW.