Eggs, Your Way: Introducing Everyday Essentials
Starting August 10, you decide whether eggs come with your order.
We're always looking for ways to make Blue Apron work better for your kitchen. Earlier this year, we asked if you’d be open to using everyday ingredients you already have on hand if it meant paying less for your recipes and 72% of you said yes. So we built something new.
What's changing
Beginning with recipes shipping August 10, eggs are no longer automatically packed into your Meal Kits. If a recipe calls for eggs, you’ll have two options:
Use eggs you've already got at home.
Add a dozen organic, pasture-raised eggs through our new Everyday Essentials section for $6.99.
Recipes that need eggs are clearly labeled on the recipe page and card, and they'll show up again in your What You'll Need list before checkout, so you'll always know ahead of time.
And because eggs are no longer built into the box, we've lowered the price on every recipe that calls for them. Same great recipe, smaller bill.
Why we're doing this
Everyday Essentials is a new way to shop for the fridge and pantry staples you likely already keep on hand, starting with eggs, with more to come. It gives you more flexibility to cook with what you have, and it lets us pass real savings on to you instead of charging you for eggs you may not need.
Salt, pepper, and olive oil have never come in the box. Eggs are just joining that list.
What this means for your next order
More flexibility, less waste in your fridge, lower prices on egg recipes. Already have a carton on hand? Use it. Out of eggs? Add organic, pasture-raised ones to your cart before your order cutoff — no store run required.
A little something to ease the transition
We know a change like this can catch you off guard, especially if you were counting on eggs showing up in your next box. So use code EGGS on an upcoming order for a free dozen organic, pasture-raised eggs.*
*Valid on one upcoming order. See site for full terms.
Help us shape what's next
Eggs are just the start. We'd love to know which staples — oils, vinegars, pantry go-tos — you'd like to see in Everyday Essentials next. Email us at contact@blueapron.com and tell us what would make your kitchen run smoother.
Frequently Asked Questions
What comes in my order?
Meal Kit recipes include all of the ingredients needed to prepare your meal, excluding common kitchen staples such as salt, pepper, olive oil, and, for recipes that require them, eggs.
If your recipe calls for eggs, you can either use eggs you already have at home or add eggs through Blue Apron’s Everyday Essentials section before your order cutoff. Recipes that require eggs are clearly labeled before checkout, so you’ll know in advance if eggs are needed.
Why aren't eggs included in Meal Kits anymore?
Based on customer feedback, we’re giving customers more flexibility in how they receive everyday kitchen staples like eggs while lowering the price of recipes that require them.
Beginning with recipes shipping the week of August 10, eggs are no longer automatically included in Meal Kits. Instead, if your recipe calls for eggs, you can either use eggs you already have at home or add a pack of eggs through Blue Apron’s Everyday Essentials section before your order cutoff.
Recipes that require eggs are clearly labeled on the recipe page and recipe card. Eggs will also appear in the What You'll Need section before checkout, so you'll know in advance if they’re needed.
Why are eggs now sold separately?
We're introducing Everyday Essentials, a new way to shop for everyday kitchen staples through Blue Apron, starting with organic, pasture-raised eggs.
Making eggs an optional purchase allows us to lower the price of recipes that require eggs and pass those savings directly on to our customers. It also gives customers more flexibility to use eggs they already have at home or add them to their order when needed.
Will the price of my meal kit go down since eggs are no longer included?
Yes. Recipes that require eggs have been repriced to reflect that eggs are no longer included in Meal Kits. We've passed those savings directly on to our customers, so you'll pay less for recipes that call for eggs.
What does Blue Apron offer?
Blue Apron offers chef-designed, nutrition-forward meals that make it easy for anyone to get great food on the table, with no subscription needed. For Meal Kit recipes, you’ll just need a few common kitchen staples on-hand, including salt, pepper, olive oil, and, for recipes that require them, eggs. There are 100+ meals to choose from every week, along with additional products designed to make home cooking even easier:
Dish by Blue Apron - Pre-made meals that are perfect for nutritious lunches at work or quick dinners on busy nights.
Assemble & Bake - One-pan meals that make it simple to cook a crowd-pleaser with minimal prep or cleanup.
Meal Kits - The classic Blue Apron experience, with pre-portioned ingredients and easy-to-follow recipes.
Family Style - Family-sized mains and sides you can mix, match, cook, and serve family style. Bundle these options to create your perfect meal or add them to your order à la carte.
Everyday Essentials - A growing selection of everyday kitchen staples that can be added to your order.
Where can I find nutrition information?
Tap the photo of the meal you’re interested in, then scroll to the bottom of the page. Just below the instructions, you’ll see a Nutrition section that includes a full Nutrition Facts panel. Nutrition information is available online approximately 1.5 weeks before delivery, so you can make informed choices ahead of time.
Please note that nutrition for Family Style meal bundles will vary based on your selections. You can view nutrition information for individual Family Style recipes by following the steps above.
For Meal Kit recipes that require eggs, nutrition information continues to reflect the complete prepared recipe, including eggs, even though they are now purchased separately or supplied from home.
