Rise & Shine
Blue Apron’s New Breakfast Lineup Brings Flavor, Convenience, and Nutrition to Your Morning
Blue Apron is making mornings brighter—and easier—with a brand-new lineup of breakfast offerings designed to fuel your day without slowing you down. From plant-powered smoothies to protein-packed egg bites and artisanal granola, these carefully curated options deliver on flavor, quality ingredients, and the convenience you need.
Smoothies by Splendid Spoon: Nourishment in a Bottle
Say goodbye to rushed mornings and hello to Splendid Spoon’s ready-to-drink smoothies—each one crafted with whole fruits and vegetables, plant-based ingredients, and absolutely no artificial sweeteners. These 16-oz bottles pack natural goodness and clean nutrition, perfect for on-the-go sipping.
Menu Highlights:
Raspberry Cacao: Tart meets indulgent with antioxidant-rich berries and a hint of cocoa.
Pineapple Passion Fruit: Tropical sunshine in a bottle, full of vitamin C and zest.
Blue Majik: Spirulina-powered with a vibrant blue hue and a refreshing taste.
Mango Guava: Exotic fruit flavors for a refreshing start.
Hidden Greens: A delicious way to sneak in those leafy greens.
Dragonfruit Berry: Bright, fruity, and packed with nutrients.
Chocolate Cherry: Rich cocoa flavor balanced with sweet cherries.
Power Greens: A nutrient-dense blend for when you want a green boost.
they’re perfect for mornings when you want to prioritize health and convenience without compromise. The female founder behind Splendid Spoon launched the brand to help busy people—like herself as a new mom—access healthy, nourishing meals in the easiest way possible.
Sous-Vide Egg Bites by Three Little Pigs: High-Protein, Low-Carb Breakfast Magic
For those craving a savory start, Three Little Pigs’ sous-vide egg bites deliver rich flavor with zero fuss. Made with free-range eggs, featuring Jasper Hill Farm’s award-winning cheeses, and packing 9g of protein per bite, they warm up in under a minute for a nourishing, mess-free breakfast.
Flavor Choices:
Whitney Cheese & Chives: A creamy, herby classic.
Whitney Cheese & Canadian Bacon: A smoky, hearty option for meat lovers.
They bring the quality of artisanal cheese and small-batch craftsmanship—Three Little Pigs began as a tiny deli in NYC’s Greenwich Village—straight to your kitchen.
Early Bird Granola: The Artisanal Crunch
Handcrafted in Brooklyn by a female-owned business, Early Bird granola swaps out butter for extra virgin olive oil, creating a crunchy, bold, and nourishing breakfast or snack. It’s gluten-free, vegan, and full of natural, whole-food ingredients.
Varieties Include:
Jubilee: A salty-sweet, flavor-packed blend.
Farmhand’s Choice: A classic favorite with a rich texture.
Kiss My Oats: Nut-free and kid-friendly, perfect for lunchboxes.
Sprinkle it over yogurt, enjoy it with milk, or eat it straight out of the bag—it’s that good. At $11 per bag, this is granola worth savoring.
Breakfast, Reimagined
With this new lineup, Blue Apron is bringing you nutritious, flavorful, and convenient breakfasts designed for real life. Whether you want a fruity smoothie on the go, protein-packed egg bites before work, or crunchy artisanal granola on a cozy morning, we’ve got you covered.
Because mornings should be easy, delicious, and full of good-for-you ingredients.