norwegian steelhead trout farm
A Hofseth farm nestled in a beautiful fjord

Hofseth’s pristine Norwegian fjords might not be exactly what you picture when you think of farmed fish, but that’s a good thing. Hofseth strives to produce high-quality products like its Norwegian steelhead trout in an environmentally conscious manner. The result is a delicious fish with a clean flavor that Blue Apron is proud to introduce to its menu. 

What makes steelhead trout unique?

Hofseth’s Norwegian Steelhead Trout is known for its vibrant color, firm flesh, and lean protein content. It packs a powerful nutritional profile: it’s an excellent source of niacin, vitamin B12, and omega 3 fatty acids. Steelhead trout is ranked as one of the healthier food options by the Monterey Bay Aquarium Seafood Watch, and chefs love its firm texture and satisfying bite. 

What are some of the challenges of farming steelhead trout?

steelhead trout smolt
“Smolt” is the life cycle stage during which young trout migrate to the sea

Hofseth owns and operates the whole value chain for steelhead: from smolt to processing. Unlike many other farming countries, farmers in Norway don’t use antibiotics. They work with clean fjords and extensive preventive measures. Our goal is to produce fish in a carbon-neutral way, and we recently received certification that all our processing facilities utilize 100% renewable energy.

What’s unique about the way Hofseth operates?

Hofseth operates as efficiently as possible throughout the supply chain. Our processing plants are equipped with the newest machinery, ensuring both accuracy and maximum speed. As one of the few processors in Norway, Hofseth facilities are within 2 hours of transport from our farms, resulting in fresher fish while incurring substantially lower risks. Freshly frozen products have the advantages of low spoilage, substantially lower costs, consistent quality and low carbon emission due to transfer by sea. After processing, steelhead off-cuts from our seafood processing facilities are provided to feed suppliers to use in the creation of animal feed products that contain high quality biomarine ingredients. This ensures that no part of the fish goes to waste.

What do people misunderstand about aquaculture?  

The misconception of what farm raised seafood looks like is a challenge for every seafood supplier. Many people envision crowded, dirty pens, but that’s not always the case. Hofseth’s steelhead trout is raised in the beautiful, pristine fjords of Norway, in deep open waters with low pen density. These practices ensure maximum comfort for the fish. We replicate the diet of wild steelhead, and ensure they’re given all-natural feed. 

What are the benefits of eating Hofseth fish? 

We manage every aspect of our operation, from smolt to delivery, and because our fish never leave the Hofseth supply chain, we guarantee its quality and taste. Steelhead Trout thrive in the Norwegian Fjords, where glacial rivers meet the sea. High in vitamins A, D, and B12, antioxidants, as well as Omega-3s, Steelhead is a healthy fish that tastes as clean as the waters it comes from.

Look for Hofseth’s Norwegian steelhead trout coming to the Blue Apron menu this spring.