Our Commitment to Sustainable Seafood

We believe sustainability is the most vital ingredient to great seafood. That’s why we’ve partnered with Monterey Bay Aquarium’s Seafood Watch®, a non-profit organization who shares our commitment to building a better food system and is one of the world’s most well-respected guides to sustainable seafood. As much as we love cooking with fish, we recognize the urgent need to source it responsibly. The ocean covers 71 percent of the Earth’s surface and is home to more than one million species. We rely on it for everything from our livelihoods to the air we breathe to providing us with a steady supply of healthy, delicious seafood. But just as we depend on the ocean for so much, it in turn depends on us for protection.

042216_Blog_SeafoodWatch_V06_02According to a 2015 World Wildlife Foundation (WWF) report, marine vertebrate populations have plummeted over the last fifty years, largely due to overfishing and destructive aquaculture (or fish farming). It’s a scary statistic, but here’s the good news: By committing to sustainable practices, in how we fish, how we farm and how we eat, it’s within our power to help restore the health and vitality of this precious natural resource. And that’s exactly the goal we’re working toward in partnership with Seafood Watch.


When it comes to seafood, we know it can be tricky to decipher all the options. Should you go for wild-caught or farmed? Atlantic or Pacific? What does sustainability even mean? Sustainability applies to seafood that’s been sourced in ways that consider the long-term well-being of the ocean and the communities who depend on it for their livelihoods. Contrary to popular belief, not all wild-caught fish is good—many species, like Atlantic cod, for example, are nearly extinct due to overfishing—and not all farmed fish is bad. In fact, aquaculture that’s closely regulated can be a great option, helping take pressure off wild fish stocks.

Matt Wadiak, one of our founders and our COO, has led the initiative to ensure that all of Blue Apron’s seafood is sustainably sourced, whether wild-caught or farmed. “We’re trying to build a regenerative closed loop food system,” he says. “It’s our goal to change the way people eat seafood in this country. Seafood Watch takes a holistic approach to the health of the world’s oceans, focusing on both fishing and aquaculture, and their mission to preserve and regenerate the ocean, is uncompromising. We can’t think of a more perfect partner to strengthen our commitment to sustainable seafood.”


Seafood Watch empowers consumers and businesses to make informed choices using a comprehensive ratings system indicating which seafood items are “Best Choice” or “Good Alternative,” and which ones to “Avoid.”


We’re proud to partner with Seafood Watch because of our mutual commitment to finding the best ingredients and building a sustainable food system. Through this partnership, we can ensure we’re always bringing you seafood that’s both high quality and sustainably sourced. “Blue Apron’s seafood sourcing was already excellent even before we joined forces,” Bigelow says. “They’re constantly working to improve the sustainability of the seafood supply chain. That’s the key to making real change on the water.”

Seafood plays an important role in a balanced diet—when caught or farmed responsibly, it’s an excellent source of protein and omega-3 fatty acids. We know cooking fish at home can be intimidating, so our culinary team is constantly thinking of new seafood recipes so you can try your hand at getting the perfect sear on a salmon, or making a spicy shrimp red curry—perhaps even getting little ones to try fish for the first time.

When you cook with Blue Apron, you can be confident that you’re receiving high-quality, sustainable seafood. But what about when you’re out at a restaurant or at your local grocery store? Use this guide by Seafood Watch to help you make smart decisions. Our choices make a difference on every level, and by choosing to eat sustainably, you’re helping ensure an abundant seafood supply for generations to come.


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