Introducing Knick Knacks™: Blue Apron’s Newest and Most Flexible Culinary Offering
Blue Apron, known for creating incredible meal experiences, today introduced its most flexible culinary innovation to date: Blue Apron Knick Knacks™, a new line of recipe solutions that give consumers the flexibility to combine the protein and produce of their choice with specialty, pre-portioned, refrigerated ingredients and step-by-step recipes to enjoy a delicious meal for two.
“Our promise, through every product we create, is to inspire and support home cooks by bringing quality, discovery, and convenience to their meal experiences. We are proud to introduce Knick Knacks as our latest culinary innovation, which gives consumers the ‘secret sauce’––from our test kitchen to their home––to create a delicious meal, while allowing for the flexibility to customize certain ingredients based on their personal preferences,” said John Adler, VP of Culinary, Blue Apron. “We are excited to launch this new culinary offering on Jet’s City Grocery platform, where consumers can conveniently add Knick Knacks, bundled with their choice of protein and produce, during their shopping routine.”
Knick Knacks will feature a combination of pre-portioned spices, sauces, grains, and dairy ingredients from Blue Apron’s premium suppliers, such as crème fraîche from Vermont Creamery, furikake from Mara Seaweed, and preserved lemon puree from NY Shuk, as well as Blue Apron’s own proprietary products, such as its line of custom spice blends.
Jet is the first retailer to offer a variety of Blue Apron Knick Knacks for same-day or next-day delivery to consumers across much of the New York City metropolitan area. Knick Knacks are currently available on Jet’s existing Blue Apron brand page, which also features a rotating selection of two-serving meal kits specially designed by the Blue Apron culinary team.
“We are excited to expand our relationship with Blue Apron by being the first retailer to offer the new Knick Knacks recipe kits via Jet City Grocery,” said Simon Belsham, President, Jet. “With the flexibility of the Knick Knacks portfolio and Jet’s ability to bundle the additional needed grocery items, we are able to offer a seamless and convenient shopping experience for our urban consumers.”
The initial Blue Apron Knick Knacks recipe kits available on the Jet platform include: