How We’re “Upcycling” Our Blue Apron Boxes

We make a point to source materials that we can recycle when we’re done using them to hold our dinner ingredients. While a lot of you are recycling them, we’ve found that some of you aren’t. But why?

In this post, we’ll be looking at how people are reusing the various components of their packages in creative ways instead of recycling them. Now’s a good time to introduce the concept of “upcycling.” If you haven’t heard this term before, “upcycling” refers to using materials for another purpose than originally intended. We’ve rounded up some of the best examples of how you’re reducing and reusing by upcycling everything that you’re not eating in your package. Let’s all get behind this movement!

The Box

It’s no secret that a box is great for storage. It just so happens that our boxes are the perfect size for rocket ships and cat play pens. We’ve even heard that they’re just the right size for your vintage records, and even your toddlers.

Spaceship from JenniferFlemming

Cat in the box from @sassyandsmiling

Icepacks

We know a lot of you are donating your icepacks to the Boy Scouts, local soup kitchens, and other organizations, but here are some examples of how people are using them now that it’s time for summer BBQs. Best idea yet? Keep those backyard brews cold with some good ole Nordic icepacks.

Cooler from @Nerdymobile

Or take the box, liner, and icepacks to go for a beach picnic. Look closely at the picture, Blue Apron makes an appearance in the midst of this beach fun.

@POWKANG_BeachCooler

Liners

During the colder months, we heard that a handful of members were turning the boxes with the insulated liners into shelters for stray cats. Aww. Others use them for outdoor recreation for their families. Seriously.

Liners from Claudia D

Plastic Baggies

It’s not every day that you come across such a medley of different sized baggies as you find in a Blue Apron box. After you cook with us for a few weeks, you will receive a perfect sized baggie for pretty much any object or occasion. Cherries for a picnic? Silverware? You got it–pack it on up!

We’ve also heard that you’re using the medium sized baggies to mix spice mixes or dry ingredients for your recipes. Keep one more bowl clean and use a baggie to do the mixing!

Paper Bags

Now here’s one that we’re especially excited about. As you’re cooking, keep the paper knick knacks bag handy. Throw your used lemon wedges, the tops of tomatoes, and other scraps from the recipe into the bag. Now what? Compost it! Paper bags provide a carbon rich structure to your compost pile. Not only do they break down, but they provide valuable nutrients that might otherwise be missing.

Paper Bag Composting

Plastic Bottles

We spoke too soon–this one might actually be our favorite. We’re all about bringing lunch to work–a nice home-cooked meal can cozy up a work day. But when you bring a salad and don’t want mix the dressing in ahead of time out of fear of wilting greens, our little bottles come in handy. They’re perfect for one serving of salad dressing, soy sauce, or whatever it may be that you want to bring on the side.

Salad Dressing Bottle

Leftover Ingredients

Part of the appeal of Blue Apron is not having leftover ingredients. And yet, well, sometimes you do. Here’s how to upcycle two of those extras so you can use them when you’re ready.

Save herbs. Save those stems! You can get a second round out of those guys, and some of our members are putting this to the test. Put the stems in a cup of water, and they could sprout again–like this Thai Basil!

Thai Basil from Erika A

Save garlic. We know we send you a lot. But we certainly don’t think that’s a bad thing. Here are some recipes that will help you use up the extra cloves that accumulate from week to week.

Extra Garlic?

 We hope you’ve enjoyed these tips on how to upcycle your Blue Apron box. We’d love to hear your ideas–share them below in the comment section!

Host a Blue Apron Christmas!

Christmas is coming! Between the eggnog and the gift wrapping, we hope you find time to eat. And we can help with that. We’re thrilled to announce our Christmas menu. Both the meat-fish and the vegetarian box can be made as full-on feasts for six people each, or as three separate meals for two, nourishing food to alleviate all the cookies and cake we eat this time of year.

We based our meat box on a Roast Beef Round, which we complemented with a first course of Chopped Chicken Salad and a pasta course inspired by Cioppino...

Our moist roast beef gets a pungent, creamy kick with horseradish-laced sour cream. The vegetable beside the beef is treviso, a longer, thinner version of round radicchio. To calm its slightly bitter flavor, we sear it a hot pan until it’s browned and caramelized, then dress it in an intense balsamic vinaigrette.

The sauce for this fresh pasta dish is inspired by Cioppino, a classic Italian-American seafood stew originally from San Francisco. It usually features fennel, so we used both the anise-flavored bulb and its delicate, green fronds. Though the tomatoey mixture may contain any combination of the day’s catch, ours features sweet bay scallops, shellfish shallower waters than the common sea scallop.

An upgraded wedge salad, this bowl full of goodness combines greens, nuts, chicken, and blue cheese–the perfect festive start to a meal.

And, for the vegetarians: a delicious Vegetable Pot Pie, wonderfully flavorful Stuffed Onions, and a magnificent Colorful Cauliflower Salad.

Our pot pie is as cozy as any traditional savory pastry, but it’s easy to make, healthful, and graced by a really delicious whole wheat and olive oil crust.

In this holiday recipe, we used a combination of barley and black rice to stuff four onions–two red, two white. The stuffing looks like beautiful confetti in the baking dish and on your plate.

Green cauliflower, sometimes referred to as broccoflower, has no more to do with broccoli than its color. The purple contains anthocyanins, the same antioxidants found in red wine and red cabbage. Orange cauliflower contains 25 percent more vitamin A than white. Wow! No matter the color, roasting it in a hot oven brings out its sweetness, perfect for balancing a salad of hearty, bitter lettuces like mustard and beet greens and frisée.

Blue Apron Test Kitchen: Our Thanksgiving Donation

On the day after Thanksgiving, food may not be the first thought on your mind. That’s why, instead of talking about more recipes for you to eat, we’re popping in to tell you about how successful we were in helping you, our customers, donate your extra Thanksgiving boxes to families in need. It was awesome.

Through the generosity of our customers’ donations, and in partnership with City Harvest and Food Bank of Contra Costa and Solano, we delivered over 8000 Blue Apron meals to families in need this Thanksgiving.

Thanks to all who feast with us weekly, and who made it possible for us to run this partnership on both coasts. Grateful!

Host a Blue Apron Thanksgiving!

Thanksgiving is the best eating holiday of the year. We took to the Blue Apron Test Kitchen to create a menu that could be cooked in one of two ways–either as three separate, balanced meals for two, or as a single feast for six. All you need are some festive table settings and a bunch of friends to give thanks for.

(By the way–customers: if you already have Thanksgiving plans, you can donate your box to a family in need to provide them with all the fixings for their Thanksgiving table. Blue Apron will match the proceeds from your donation to our partner organizations City Harvest and Food Bank of Contra Costa and Solano.  Click here to donate your box by noon (EST) on Friday, November 22nd.)

We are making such a feast!

We started with the turkey, the centerpoint of any non-vegetarian Thanksgiving dinner. We’ve got Maple-Glazed Turkey Breast with Mashed Potatoes, Green Beans & Maitake Mushrooms. The turkey is roasted until crispy on the outside and stays nice and juicy within. Traditional, and delicious!

After that–or really, before–there’s a soup. This Lamb Merguez Sausage and Butternut Squash Soup with Barley & Spinach is one of the heartiest, most soul-satisfying soups we think you’ll ever have. There’s squash in it, plus barley and a flavorful lamb sausage. Here’s what it’ll look like when you serve it up.

After soup, we figure you’ll load up your plates with turkey, stuffing, and our third dish–an amazing salmon served with cranberry-walnut stuffing. Look how festive this will all be:

And, we didn’t make you a pie, but we did head to the bakery to pick one up. We highly recommend dolloping a huge amount of whipped cream on top. You know, for garnish.

Happy Thanksgiving! We’ll be talking about the vegetarian box in a few days, but of course we’ve got you covered.

And the #BAChef Winner Is…

Thanks to all of you who participated in our #BAChef instagram photo contest! We loved getting a chance to see you in action in the kitchen, along with your delicious Turkey Chili, Stuffed Sweet Dumpling Squash, and Ginger-Beef Stir Fry

First, congrats to our four weekly winners whose kitchen moments received glory and tons of likes among our fan base. You guys nailed the #BAChef hashtag.

There can only be one lucky all-time winner, however. The randomly selected Blue Apron customer who gets to receive our chef’s two all-time favorite skillets (this perfect skillet and this nonstick pan, a $350 value) is..

tatamislipper!

Congrats! Tatamislipper, please email us to claim your pans.

Thanks, all, for entering!

Instagram Photo Contest: #BAChef


Since cooking at home is not just about the food, but also about the people you cook with, we want to see the social moments when you, your friends, or your family get to “Be a Chef” in our latest Instagram contest!

To enter to win our chef’s two all-time favorite skillets (this skillet and this nonstick pan, a $350 value), tag @BlueApronMeals and #BAChef every time you post an image on Instagram of you or a buddy (wife, best friend, fiancé, puppy, gerbil, etc.) in the kitchen. (Hands, arms, and fork twirls count if anyone is shy about smiling for the camera.)

Each week, we’ll select a winning photo to re-gram and show off to our Blue Apron community on Instagram and Facebook. Then, at the end of the month, we’ll select one all-time winner randomly from the entire pool of entries. That means the more photos you submit, the better your chance of winning! The winner gets chef’s two all-time favorite skillets (this perfect skillet and this incredible nonstick pan, a $350 value). The contest ends on October 28th.

**EXTRA ENTRY **

If you’re serious about winning the skillet, you’ve got an extra shot! Post your Instagram photos to Facebook, using #BAChef and @BlueApronMeals, to gain a second entry in the skillet giveaway. Good luck!

Terms and Conditions:

  1. To be eligible for selection, photo captions must include #BAChef and @BlueApronMeals
  2. Photos must be inspired by Blue Apron and preferably include food from your Blue Apron ingredients and meals
  3. Only one all-time winner per household
  4. Winners will be considered from both meat & fish and vegetarian recipes
  5. Winners will be notified via email if possible, or on Instagram in the comment section
  6. You do not need to be a customer of Blue Apron to win
  7. By entering the contest, you give Blue Apron permission to use your photos 
  8. Photos must be visible by @BlueApronMeals to be eligible

Now and Then: A Year in Blue Apron Recipes

Right around this time last year, we were shipping out the first-ever Blue Apron boxes. We crafted our recipes, spec’d out ingredients, and sent you boxes. Those were delicious recipes–time-tested favorites our chef had perfected over the years. Since then, we’re created hundreds of incredible new recipes, stir-fries, sandwiches, salads, and spaghetti

Now that time has magically propelled us back to the beginning, we’re re-sending you some of our favorites from early on. That means you’ll get to enjoy the Sweet Miso Cod and Seared Hanger Steak we love so much.

In celebration of how far we’ve come, we thought we’d share a few flashbacks with you! Take a look at how we’ve updated five of the yummiest recipes from this time last year.

Sweet Miso Cod with Snap Peas, Farro & Lime Beurre Blanc

This dish combines the sweet, earthy essence of miso with the citrus bite of lime. The roasted cod is accompanied by crisp sugar snap peas and farro, an Italian whole grain. Farro’s nutty, chewy texture is versatile enough to pair with almost any other flavors. Not only is this recipe super fast, but it also explodes with a unique combination of flavors and textures.

See it NOW…

and THEN!

Seared Hanger Steak with Rosemary Fingerling Potatoes & Green Bean Salad

Prized for its flavor, hanger steak is the choice cut of beef for those in the know. It has even earned the nickname “butcher’s steak” because butchers would often reserve it for themselves rather than offering it for sale. In this dish, we highlight the hanger steak’s incredible flavor by serving it alongside jewel-like potatoes and a crisp green bean salad.

See it NOW…

and THEN!

Barbecue Cornish Game Hen with Coleslaw & Sautéed Corn

Barbecue chicken with slaw and corn is traditional across the American South. Flavors of the sauce itself can vary from state to state. Ours has a terrific balance of sweet and tangy notes and coats a Cornish game hen in place of chicken. We spice up the typical coleslaw and corn with sesame oil and cilantro. It’s a flavorful twist on an American classic!

See it NOW…

and THEN!

Lemongrass Shrimp with Soba Noodles & Chinese Broccoli

Lemongrass is an ancient herb from Southeast Asia used for a variety of purposes the world over. Interestingly, it repels most insects but attracts bees, and is known throughout the Philippines and Indonesia as a beekeeper’s friend. In this recipe, the bright citrusy notes of this exotic herb pair beautifully with shrimp and buckwheat soba noodles.

See it NOW…

and THEN!

Thai Chicken Burgers with Hoisin Mayo & Potato Wedges

This recipe for one-of-a-kind burgers, flavored with a unique blend of Eastern herbs and seasonings, is a longtime Blue Apron favorite. The special sauce, a simple combination of hoisin sauce and mayonnaise, is also perfect for dipping the rustic, roasted potato wedges. All in all, it’s the ideal meal for a casual night in with your favorite show. Relax and enjoy!

See it NOW…

and THEN!

We’re Bi-Coastal!

Headquarters are abuzz with big news this week: we’re now delivering to the West Coast! All of you hungry people in California, Oregon, Washington, Nevada, and Idaho and some of you hungry people in Colorado, Arizona, Utah, New Mexico, and Wyoming can now receive Blue Apron boxes. (Sign up right here!)

Of course we’re all over the Eastern half of the country too, so find your state and let’s get cooking.

There was so much fun feedback yesterday, we thought we might as well mention the delightful coverage in Crain’s, Forbes, and Business Insider, among others.

We can’t wait to cook with you!

And the #BlueApronSummer Winner Is…

Thanks to all of you who participated in our #BlueApron Summer instagram photo contest! We absolutely drooled over your summery renditions of our Pulled Chicken Sliders with Homemade Pickles and Mexican-Style Corn,Orange Chicken Thighs with Cherry Salsa & Green Wheat Freekeh Salad, Cod with Pickled Grapes & Summer SuccotashMarjoram-Garlic Chicken with Jersey Tomato Panzanella–and more.

In order to honor the incredible artistry of your food presentation and photography skills, we choose four weekly winners who tagged #BlueApronSummer and @BlueApronMeals–all pictured above.

But there could only be one all-time winner, and to be fair to all the delectable images, we choose this one completely at random. Congrats to @devunfiltered for snagging the gorgeous Staub Grill Pan, to keep summer going, even indoors. @devunfiltered: please
email us to claim your pan.

Thanks again for entering!

Instagram Photo Contest: #BlueApronSummer

Celebrate summer eating with Blue Apron in our summer season instagram contest!

To enter, tag @BlueApronMeals and #BlueApronSummer every time you post delicious images of your Blue Apron summery meals, from the fresh seasonal produce we send you to the final dinners–your chicken with cherry salsa or your grilled Mexican corn.

Bonus points for images that capture the essence of summer. Show off the cool drinks, gorgeous sunsets, and outdoor tablescapes that accompany your meals. It’s all part of the Blue Apron Summer.

We’ll pick the summeriest photo each week to re-gram on our Instagram feed and show off to the whole wide world of Blue Apron fans, via our Facebook page. The contest goes on for a month, so you have plenty of time to photo-brag about your eats.

At the end, we’ll select the all-time winner randomly from the entire pool of entries. The more photos you submit, the better your chance of winning! The proud winner gets a beautiful Staub Grill Pan in sapphire blue (a $380 value) and tongs to keep the summer season going on forever, even indoors.

Terms and Conditions:

  1. To be eligible for selection, photo captions must include #BlueApronSummer
  2. Photos must be of food inspired in some way by Blue Apron, preferably of your Blue Apron ingredients and meals
  3. Only one all-time winner per household
  4. Winners will be considered from both meat & fish and vegetarian recipes
  5. Winners will be notified via email if possible, or on Instagram in the comment section
  6. You do not need to be a customer of Blue Apron to win
  7. By entering the contest, you give Blue Apron permission to use your photos 
  8. Photos must be visible by @BlueApronMeals to be eligible

The Tastiest Instagrams of Your Blue Apron Meals: June Edition

Hey, Blue Apron Chefs! Your instagram feeds amaze us with the tastiness of your home-cooked meals, and we wanted to take the opportunity to show the world how you prep, cook, plate, and eat your Blue Apron dinners.

Scroll down to witness Blue Apron chefs in action–we’ve got beautifully presented Frisee & Farro Salad with Warm Goat Cheese, delicious unboxed Cornish Hen, a fan smiling down on Melted Leeks over Millet with Old Bay Potatoes, and Flank Steak sliced so perfectly against the grain we’re brimming with pride.

Tag @BlueApronMeals or hashtag #blueapron or #blueapronmeals to share your instagrammed dinners with us!

//storify.com/BlueApronMeals/awesome-instagrams-blueapronmeals-3.js?header=false[View the story “Awesome Instagrams @BlueApronMeals #3” on Storify]

The Tastiest Instagrams of Your Blue Apron Meals: Trout, Subs, Rhubarb & Puppies

Hey, Blue Apron Chefs! Your instagram feeds amaze us with the tastiness of your home-cooked meals, and we wanted to take the opportunity to show the world how you prep, cook, plate, and eat your Blue Apron dinners.

Scroll down to witness Blue Apron chefs in action–we’ve got beautifully presented Trout with Creamy Potato Salad & Wilted Spinach, expert prepwork on both the Pork Tenderloin with Rhubarb Chutney & Asparagus and the Chicken with Sauteed Ramps & Sugar Snap Peas. And then, thanks to @alexandraostrow, we’ve got one cute pup salivating over some crispy chicken.

Tag @BlueApronMeals or hashtag #blueapron or #blueapronmeals to share your instagrammed dinners with us!

//storify.com/BlueApronMeals/awesome-instagrams-blueapronmeals-2.js?header=false[View the story “Awesome Instagrams @BlueApronMeals #2” on Storify]